WE ARE NEXT - WRN 2020 Fashion Show | Igor Lorok

For WE ARE NEXT’s 2020 fashion show in Prague, I developed the campaign art direction and graphic identity. The work included the logotype, posters and digital promotional materials.

Credits

Client: WE ARE NEXT
Campaign and backstage photography: Iryna Drahun

Pink, purple and blue graffiti style WRN 2020 lettering on white — Campaign logotype

Model in a white top and blue denim skirt against a cloudy sky, purple ring and graffiti campaign lettering — Campaign poster

Model in bright green clothing beneath a white sculptural headpiece and blue ring — Campaign poster

Model in layered dark and pale clothing against a pink sky and pink ring — Campaign poster

Dense multicoloured graffiti lettering with a small white event information panel — WRN20 party poster

„WRN20“ Web graphics

Interview design

Close crop of pale green and pink garments with a layered waist and grey trousers — Garment detail

Model carrying a large orange tote printed with a long haired dog — Printed tote

Close view of an iridescent transparent garment with visible fasteners — Holographic garment

Green and black sculptural accessory beside a hand and white trainer on a stone floor — Accessory detail

Portrait with bold black lettering across a transparent cylindrical face covering — Portrait with face covering