Zalando - Dein Spiel im Spotlight

For Zalando’s Dein Spiel im Spotlight, a series of community football events in Berlin, Munich and Frankfurt, I designed the scarf, patches and illustrations used across the campaign.

My contribution focused on graphic and merchandise design within a wider creative and production team.

Credits

Client: Zalando
Production: Kemmler Kemmler
Design direction: Joseph Botcherby
Design services: ABOUTKOKOMO
Art direction: Sharon Tan
Styling: Matteo Volpini
Photography: Milena Zara

Orange, grey and black patch designs featuring a pitch, whistle, football and campaign lettering — Patch designs

Collage of an orange patterned scarf, football pitch, participants and an outlined whistle graphic — Scarf and event imagery

Two attendees viewed from behind beneath orange and grey Berlin and Zalando graphics — Campaign graphics

Football event collage with pitch markings, crowds and orange outlined campaign graphics — Event imagery